Innov8
Launch Campaign
Being a startup incubator and financial backer of new technologies, Innov8 required a bold identity for its launch.
The brief required a look that would depict technology, but at the same time it shouldn’t portray the future as a cold, emotionless environment, dominated by blacks and greys.
To bring this notion to life, we have developed a concept that portrays the brand’s cutting-edge technological aspect. Be it through the selected
photography style, the sharp and contemporary typography chosen or the graphic elements that form the backbone of the layouts.
At the same time, with the use of a strong colour palette, it also portrays the future as something light and approachable, steering away from a sci-fi movie feel, which goes perfectly in line with the marketing objectives.
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